jessapril:

“Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.” 

I’m not a Chipotle-eater, but this is pretty cool. (Thanks Ben, for the look.)

Awesome Chipotle video

40 Notes/ Hide

  1. virenprogramme-2013 reblogged this from fastcompany
  2. owenshill reblogged this from fastcompany
  3. annaironside reblogged this from mmassie
  4. antihelium reblogged this from fastcompany
  5. walterdsy reblogged this from dbloom
  6. mmassie reblogged this from ericfriedman and added:
    Genius marketing by Chipotle - whether they adhere to the message they convey here or not - wrapped in an amazing Willie...
  7. nocarbon reblogged this from fastcompany
  8. themoosebody reblogged this from fastcompany and added:
    McDonald’s had a minor ownership of Chipotle at one point.
  9. ericfriedman reblogged this from jessapril and added:
    Awesome Chipotle video
  10. s1rak1the1raq1 reblogged this from fastcompany and added:
    Nice.
  11. klubchen reblogged this from fastcompany
  12. madsmarts reblogged this from fastcompany
  13. creative-direction reblogged this from fastcompany
  14. dbloom reblogged this from fastcompany
  15. slai reblogged this from fastcompany and added:
    Convergence of pop culture + food + CSR
  16. jeffmarmins reblogged this from fastcompany
  17. ethicalecon reblogged this from fastcompany
  18. fastcompany reblogged this from jessapril and added:
    Read more about the campaign.
  19. jessapril posted this